The Changing World of Orthodontics

If you’ve been in orthodontics for more thanfive years, you’ve likely noticed significant changes in the businesslandscape.  How buying decisions arebeing made, to what your probable patients are looking for, and what yourpractice offers in terms of convenience – everything Is evolving.  

The Evolution of Patient Expectations

Modern patients seek convenience, but it’snot just about offering evening or weekend appointments.  Simple payment plans are a significantconvenience, making orthodontic treatment affordable and within their budget.  

One of the most impactful changes in recentyears is the rise of same-day-starts. This approach is akin to taking your child to the dentist for acheck-up, discovering a cavity, and being offered a same-day filling.  Would you proceed with the treatmentimmediately, or would you book another appointment?  Most parents appreciate the convenience ofimmediate care and service, and the same logic applies to orthodontictreatment.  

The Value of Same-Day-Starts

For your practice, embracing same-day-startsis crucial.  Your team must believe inthe value this provides to busy families. When a potential new patient comes in for an exam, your treatmentcoordinator’s success hinges on the team’s alignment in messaging and scriptingon the new patient phone call.  

Join Us at the CAO in Kelowna

At the upcoming CAO (Canadian Association ofOrthodontists) meeting in Kelowna this September, Strategix has the privilegeof discussing the five pillars of practice efficiency and success.  This presentation navigates the battle ofpatient demands and staffing shortages, inviting teams on a journey throughfive pillars for practice efficiency.  Youcan expect numerous take aways to inject success into your practiceimmediately.  We look forward to seeingyou there!

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