December 7, 2020

Is Digital the Answer?

How many of you believe digital is the answer?  

How many of you practice in a region that is experiencing a daily increase of positive COVID cases?

My travel this week has now been postponed and I sense the ‘fear is back’ with doctors, business owners and the public worried about a future full of unknowns.

The past five months have been the highest production months in history for every single one of my client’s practices. That is simply incredible!  Admittedly, my practices have embraced the digital concept and believe virtual is the answer. They spent eight weeks back in the spring pivoting their business to adapt a digital platform with virtual consults, checks, and appointments.  They are following the digital shift the entire health care profession is making.  

We have been discussing and talking about the value of virtual for months. The orthodontic profession is also changing, and the great news is, your probable patients are now in a position to accept the new options that maximizes their convenience and safety by allowing them to make buying decisions from the comfort of their own home.

Taking advantage of technology allows barriers to be broken down by having appointments where every decision maker is available for the appointment.  Zoom (for example) is becoming so mainstream that a real connection can still be made with your patients, even through the camera and the screen.  It is how meetings are held at their work, how kids are going to school, and how they are keeping in touch with distant loved ones; it is just becoming normal. People are always most comfortable in their own environment compared to coming into your office.  With electronic signatures, we are seeing that 80% of new patients still sign the financial agreement and schedule their scan to start treatment during the virtual appointments.

With 2020 wrapping up, many people are counting down the last few weeks of the year and ready to move on to an even better 2021.  

With a new year on the horizon, it is time to seriously consider what direction you want your practice and business to go in 2021 with all the digital options available.

Strategix understands professionals like yourself need support and we are here to make that happen.  As a team of dental and orthodontic experts, we are committed to helping you achieving your goals.  From human resources, team coaching and support, digital integration, TC Sales Training, scheduling efficiencies, we are here to partner with you and your team to take your practice to the next level.

In our world too, both in person and virtual consulting options are available to you. As always, we customize everything specifically for you.

Give us a call and we can help make 2021 your year to get things back on track!  

“Never give up”

~Sir Winston Churchill

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